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What is Dealer Satisfaction with Konark Cement about?

This document summarizes a study on dealer satisfaction levels with Konark cement, produced by OCL India Ltd. The objectives were to study overall dealer satisfaction with the OCL brand in Puri market, understand reasons for preferences of high-selling vs low-selling brands, and analyze dealer preferences. Data was collected through surveys of 39 dealers and analyzed based on market share, individual dealer feedback, and factor comparisons of satisfaction levels. Key findings included OCL having the highest

Author

umakantanayak1

Language

EN