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What is Credit Procedures & Service Quality Impact about?

This study investigates the impact of credit granting procedures and service quality on debtor decisions at Anugrah Mega Mandiri Cooperative Mekarsari Branch. Utilizing a quantitative approach with 80 respondents, the findings reveal that both factors significantly influence credit decision-making, with service quality having a stronger effect. The research concludes that improvements in these areas can enhance debtor engagement and credit uptake.

Author

Reza Maulana

Language

EN