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What is Licensing: Pros and Cons Explained about?

The document discusses the advantages and disadvantages of licensing. Some key advantages include the potential for passive income, new business opportunities, and reduced risks for both parties. However, there are also disadvantages such as increased risks of intellectual property theft, added competition, and uncertainty around royalty revenues. Licensing allows one company to permit another to manufacture its product for a fee but it is a limited arrangement that can potentially damage reputations if not

Author

mvlg26

Language

EN