About this document
Understanding Customer Relationship Management by Kamal Jindal is a document available to read on EtoBox.
Customer Relationship Management (CRM) is a comprehensive approach to creating, maintaining, and expanding relationships with customers. It involves using technology to organize customer information and interactions across different departments. The goals of CRM are to provide better customer service, cross-sell products more effectively, simplify marketing and sales processes, and gain continuous customer feedback. CRM systems have four main aspects: active, operational, collaborative, and analytical CRM.
- Author
- Kamal Jindal
- Language
- EN