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Target Audience Characteristics Worksheet by Philip Witteson is a document available to read on EtoBox.
What is Target Audience Characteristics Worksheet about?
This document provides a worksheet to help define the characteristics of target audiences for an awareness campaign. For each target group, the worksheet prompts the user to describe characteristics like education level, age, and location. It also asks what groups the target audience belongs to, what media they use, and any potential barriers to receiving campaign messages. Filling out the worksheet for each target group will help tailor awareness messages and promotional efforts.
- Author
- Philip Witteson
- Language
- EN