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NPD Food Opportunities in US Market by Shiva is a document available to read on EtoBox.

What is NPD Food Opportunities in US Market about?

The document discusses opportunities for new food processing products. It was submitted by a group of students to Mr. Ashok Kumar. The primary reasons for failure of new products are discussed, including brand extension into unrelated categories, poor understanding of target markets, and lack of market research. Myths associated with the frozen food and food processing sectors are also addressed.

Author

Shiva

Language

EN