About this document
Understanding Platform-Mediated Networks by Suyash Loiwal is a document available to read on EtoBox.
Apple Pay launched in 2014 and aimed to simplify mobile payments using near field communication (NFC) technology. While initial trial rates were over 15%, ongoing usage rates stabilized around 4-5% due to issues like limited merchant acceptance and consumer reluctance to change behaviors. Banks partnered with Apple to launch Apple Pay in hopes of modernizing payments and competing with other tech companies, but retailers had mixed reactions depending on costs of upgrading point-of-sale systems and potential
- Author
- Suyash Loiwal
- Language
- EN