About this document

Data Analysis and Insights Report by Sunakshi Aggarwal is a document available to read on EtoBox.

Direct marketing involves creating direct relationships between companies and customers without retail outlets. It uses targeted communications like mail, telemarketing, catalogs and digital channels. Databases allow detailed customer profiling to improve targeting. Testing helps optimize campaigns. Advantages include low costs, accountability and building long-term customer relationships. Disadvantages can include high startup costs and upsetting traditional distribution channels.

Author

Sunakshi Aggarwal

Language

EN