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2020 7th International Conference on Frontiers of Industrial Engineering (ICFIE) - Determinant Factors Affecting Customer Satisfaction among Filipinos in Lazada Online Shopping during COVID-19 Pandemic: A Structural Equation Modeling Approach by Prasetyo, Yogi Tri; Fuente, Darlene Gayle D. Dela is a scholarly article available to read on EtoBox.

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Another research showed that factors of online shopping include attitude and a change in customers' attitudes towards making online purchases [6][7]. On the contrary, a study shows that online shopping is significantly influenced by the perception of risk, enjoyment, social influence, and online advertisement [8]. Furthermore, customer feedback, trust, perceived usefulness, and information quality are factors that most influence consumers [9][10]. A study revealed that another factor includes the word-of-mouth, loyalty, and post-recovery satisfaction [3]. Another study suggests that the price, availability, scarcity, product details, conditions, and social media affect buying decisions [11]. In an empirical examination conducted in online shopping towards customer satisfaction, the result revealed that loyalty, price insensitivity, quality, time, and information availability significantly affect satisfaction. [12][13]. This research study is intended to determine the factors affecting customer satisfaction in online shopping among Filipinos during COVID-19 pandemic. With the growing craze in online shopping, the study aims to bridge the gap by determining the relationship between t

Author

Prasetyo, Yogi Tri; Fuente, Darlene Gayle D. Dela

Publisher

IEEE

Published

2020

Language

EN