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AI by MonaMussa is a document available to read on EtoBox.

What is AI about?

This study investigates the impact of Artificial Intelligence (AI) on consumer behaviors in the online retail sector in Egypt, utilizing a quantitative research method with a sample size of 384 responses. The findings reveal a significant relationship between AI and consumer behavior, indicating that AI can effectively predict and explain purchasing decisions throughout the consumer journey. The study recommends that online retailers incorporate AI at every stage of the consumer journey to enhance marketing

Author

MonaMussa

Language

EN