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What is Zara about?

Zara is a flagship chain store of Inditex founded in 1975 that focuses on fast fashion. It uses customer insights and a vertically integrated supply chain to produce small batches of the latest designs and get them to stores within two weeks. Zara trains store employees to be attentive to customer needs and aims to give customers what they want faster than competitors through short lead times, RFID technology, and frequent store deliveries.

Author

lotusamya

Language

EN