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Pricing Strategies: Success and Failure by Marylou Basmadjian is a document available to read on EtoBox.

What is Pricing Strategies: Success and Failure about?

The document discusses different pricing strategies used in marketing including demand pricing strategies like price skimming, price discrimination, psychological pricing, bundle pricing, and penetration pricing. It also discusses competitive pricing, cost-plus pricing, economy pricing, discount pricing, and geographical pricing. Examples are given of companies that successfully used pricing strategies like Walmart using economy pricing and Apple using bundle pricing.

Author

Marylou Basmadjian

Language

EN