Opening book details…
About this Business, Management and Accounting article
New Product Development In Social Marketing by Deshpande, Sameer; Rothschild, Michael L.; Brooks, Richard S. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Deshpande, Sameer; Rothschild, Michael L.; Brooks, Richard S.
- Publisher
- Taylor and Francis Group; SAGE Publications; SAGE Publications Inc. (ISSN 1524-5004)
- Published
- 2004
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)