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Tu 2021 6433140180 14819 18377 by hoangthanhtruong14072002 is a document available to read on EtoBox.

What is Tu 2021 6433140180 14819 18377 about?

This independent study by Thitiya Srichaichanwong investigates the impact of sensory marketing on customer satisfaction and repurchase intention for plant-based proteins. The research finds that sensory attributes such as sight, taste, and smell significantly influence customer satisfaction, which in turn affects repurchase intention, while label information negatively moderates this relationship. The study aims to provide insights for entrepreneurs and marketers in the growing plant-based protein market.

Author

hoangthanhtruong14072002

Language

EN