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This study investigates the impact of tourism on outdoor signs in Ubud, Bali in terms of language used and design. The researcher collected data on 757 outdoor signs along a main road in Ubud. They found that English was used more (60.5%) than Indonesian (19.02%) or Balinese (1.19%), showing a decline in the local language. Most signs also used modern architecture (92.32%) rather than traditional Balinese design (0.4%), indicating a shift away from the local vernacular visual style. The researcher aims to u
- Author
- Mulyawan
- Language
- EN