About this document
Employer Branding in Indian Higher Education by jyotidalal1305 is a document available to read on EtoBox.
This study investigates the factors influencing employer branding (EB) that attract and retain employees in the Indian higher education sector. Using a factor-analytic approach, data from 141 employees revealed similarities in perceptions of EB factors between genders and across public and private universities. The research aims to assist academic institutions in developing effective HR strategies that highlight unique EB attributes to enhance employee attraction and retention.
- Author
- jyotidalal1305
- Language
- EN