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Kola Real: Growth Strategy Overview by ScribdTranslations is a document available to read on EtoBox.
Kola Real is an economical beverage brand that has been successful in Peru and other Latin American countries due to its low cost, quality, and wide distribution. Although it competes with large brands, it has managed to position itself as an affordable option for low-income consumers, expanding the market. It is now looking to expand into new markets like the Dominican Republic while maintaining its focus on quality at a low price.
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- ScribdTranslations
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- EN