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Can I read Creative Advertising : an Introduction on EtoBox?

Creative Advertising : an Introduction by Sorrentino, Miriam is a book available to read on EtoBox.

What is Creative Advertising : an Introduction about?

"Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work."--Back cover

Author
Sorrentino, Miriam
Publisher
King Publishing, Laurence; Laurence King Pub.
Published
2014
Language
EN
ISBN
9781780671192
Subjects
Business
Rating
4.7 / 5 (16 ratings)
Updated
2026-03-14

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