About this document
Internationalization of Lacayote Jam by ScribdTranslations is a document available to read on EtoBox.
This document presents a business plan to internationalize Bolivian lacayote jam to Iquique, Chile. It identifies the target market as families with children in Iquique and analyzes factors such as demographics, competitors, and consumer preferences. It explains the nutritional benefits of lacayote and the potential of this new product in the Chilean market. It includes a SWOT analysis and a 5 forces analysis to assess the project
- Author
- ScribdTranslations
- Language
- EN