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Business Concepts and Competitive Strategy by Nasrullah Marewo is a document available to read on EtoBox.
What is Business Concepts and Competitive Strategy about?
The document defines key business terms and concepts including organizations, markets, industries, bases of competition, and the general and specific environments an organization operates within. It discusses the objectives of firms as maximizing shareholder wealth and generating profits. Strategies are crafted to meet objectives and can occur at the corporate, business, and functional levels. Sustainable competitive advantage is gained through distinctive competencies that create value in a way that is dif
- Author
- Nasrullah Marewo
- Language
- EN