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Understanding Product Types and Levels by karim kobeissi is a document available to read on EtoBox.

What is Understanding Product Types and Levels about?

This document discusses products and services. It defines a product as anything that can satisfy a want or need in the market. Products exist at three levels - the core benefit, actual product, and augmented product levels. Goods result in ownership, while services do not. Services have unique characteristics of intangibility, inseparability, variability, and perishability. Products can be consumer or business products. Consumer products are grouped into convenience, shopping, specialty and unsought categ

Author

karim kobeissi

Language

EN