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Understanding Dual Mediation in Marketing by Sri Harsha is a document available to read on EtoBox.

What is Understanding Dual Mediation in Marketing about?

This document defines various marketing and psychological terms including: - Bait-and-switch technique which attracts consumers with a low price then entices them to a more expensive item. - Brand extension which uses an established brand name in a new product category. - Co-branding which is a partnership between two brands to benefit from their combined power.

Author

Sri Harsha

Language

EN