About this document
Customer Lifetime Value Explained by Okutamboti Kwene is a document available to read on EtoBox.
This document discusses customer lifetime value (CLV), which is defined as the present value of all future profits generated from a customer over their lifetime with a company. The CLV is calculated based on three factors: margins or profits from customer purchases, customer retention or loyalty rates, and the company
- Author
- Okutamboti Kwene
- Language
- EN