About this document
Intersemiotic Translation in Advertising by mirjanastanojevic10 is a document available to read on EtoBox.
The article discusses the importance of considering both verbal and visual components in translation, particularly in advertising, where the visual aspect is crucial for conveying meaning. It argues that treating texts as a sum of independent dimensions is artificial and that translators must adopt a holistic, intersemiotic perspective. The author emphasizes the need for translators to suggest modifications to both text and visuals to ensure effective communication in translated materials.
- Author
- mirjanastanojevic10
- Language
- EN