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Optimal Pricing Decision in a Multi-channel Supply Chain with a Revenue-sharing Contract by Zhen-Song Chen; Sheng Wu; Kannan Govindan; Xian-Jia Wang; Kwai-Sang Chin; Luis Martíınez is a Engineering article available to read on EtoBox.

What is Optimal Pricing Decision in a Multi-channel Supply Chain with a Revenue-sharing Contract about?

As a significant component of supply chain management, multi-channel pricing decision has received extensive attention in recent years. Many studies have focused on single-channel pricing decision, while limited research has been done on multi-channel pricing decision with a revenue-sharing contract. This paper establishes a multi-channel optimal pricing decision model with a revenue-sharing contract (entailing a revenue apportionment and an additional reward) in the context of a cross-channel effect, consumers trust utility, and after-sales service utility, all of which play roles in increasing or reducing supply chain members' expected profits. The results indicate that, in a bid to obtain maximum profit, manufacturer and reseller will take different measures for varying levels of differences between cross-channel effects of direct seller (D-seller) and reseller (R-seller), for different levels of consumer trust utility, and for different levels of after-sales service utility. Manufacturer and reseller both try their best to decrease the impact of sales format differences on electronic channel when the differences 1 (1) The basic model; R-seller and D-seller's optimal retail pric

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Author

Zhen-Song Chen; Sheng Wu; Kannan Govindan; Xian-Jia Wang; Kwai-Sang Chin; Luis Martíınez

Publisher

Springer Science and Business Media LLC

Published

2022

Language

EN

Field

Engineering (Social Sciences)