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The study investigates the factors influencing consumer buying behavior for jewelry among doctors in Punjab, identifying six key factors: Sales Promotions & Reference Group Influence, Customer Loyalty, Brand Loyalty, Payment Mode, Customer Convenience, and Customer Preference. Data was collected from 400 doctors using a self-administered questionnaire and analyzed through factor analysis, revealing the complexity of consumer behavior shaped by social, cultural, and economic influences. The findings emphasiz

Author

Vĩnh Trường Phúc Nguyễn

Language

EN