About this document
Understanding Consumer Behavior by asnairah is a document available to read on EtoBox.
This document contains information about consumer behavior and the consumer purchase decision process. It discusses the 5 stages of the consumer purchase process: problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also identifies factors that influence consumer behavior such as cultural, social, personal, and psychological factors. The purpose is to help marketers understand consumer decision making and better meet consumer needs.
- Author
- asnairah
- Language
- EN