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Social Media Marketing Impact on Organic Veg Purchases by M Ali Mashur Sidik is a document available to read on EtoBox.

What is Social Media Marketing Impact on Organic Veg Purchases about?

This document summarizes a research study that examined the influence of social media marketing dimensions through Instagram on organic vegetable purchasing decisions at PO Sayur Organik Merbabu (SOM) in Semarang, Indonesia. The study used a sample of 50 consumers who had made purchases at PO SOM. Data was collected through interviews using a questionnaire with a Likert scale. Multiple linear regression analysis was performed to analyze the data. The results showed that of the four social media marketing di

Author

M Ali Mashur Sidik

Language

EN