About this document
Designing the 4Ps Marketing Mix by Crib Park is a document available to read on EtoBox.
The document discusses the marketing mix model known as the "4Ps": Product, Price, Place, and Promotion. It describes what each P encompasses and provides examples of questions to consider for each element. The 4Ps model was originally developed in 1960 and has since been expanded on by some experts who added additional elements like People, Process, and Physical Evidence. The document also discusses how the 4Ps model can be applied when launching a new product or entering a new market.
- Author
- Crib Park
- Language
- EN