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What is Benefits of Humour in Tourism Experiences about?
This study explores the benefits of humor from the perspectives of tourists and the tourism businesses they engage with. It highlights how humor enhances the tourist experience by fostering connections, alleviating stress, and creating memorable interactions, while also providing distinct advantages for businesses such as customer engagement and repeat visits. Data was collected through surveys and focus groups across various tourism settings in Australia, revealing the positive impact of humor on both tour
- Author
- Innocent Ndlovu
- Language
- EN