Can I read Mediawriting : Print, Broadcast, and Public Relations on EtoBox?

Mediawriting : Print, Broadcast, and Public Relations by Whitaker, W. Richard, Whitaker, W. Richard, Ramsey, Janet E., Smith, Ronald D., Ramsey, Janet E., Smith, Ronald D. is a book available to read on EtoBox.

What is Mediawriting : Print, Broadcast, and Public Relations about?

Designed for those preparing to write in the current multimedia environment, <i>MediaWriting</i> explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. <p>The authors explain the "hows" of media writing, as well as the "whys" through a discussion of the theoretical aspects of communication, an examination of legal and ethical issues, and an analysis of what makes news and how it is written and reported. In addition, they illustra

Author

Whitaker, W. Richard, Whitaker, W. Richard, Ramsey, Janet E., Smith, Ronald D., Ramsey, Janet E., Smith, Ronald D.

Publisher

Lawrence Erlbaum Associates, Incorporated

Published

2004

Language

EN

ISBN

9781410610676

Subjects

Literary Fiction, Humanities