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Innovation Strategies in Kenyan SMEs by AUSTINO COMPUTERS AND SONS ENTERPRISE is a document available to read on EtoBox.

What is Innovation Strategies in Kenyan SMEs about?

The research project investigates the impact of innovation strategies on the entrepreneurial performance of selected SMEs in Nakuru Town East Sub-County, Kenya. It highlights the significant role of SMEs in economic development, contributing to GDP and job creation, while addressing the challenges they face in sustaining performance. The study employs various theories and methodologies to analyze the effects of different innovation strategies, including product, process, marketing, and organization innovati

Author

AUSTINO COMPUTERS AND SONS ENTERPRISE

Language

EN