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Understanding Product Types for Assortment Planning by api-513411115 is a document available to read on EtoBox.

What is Understanding Product Types for Assortment Planning about?

The document discusses different types of products that retailers need to consider when planning their assortments: fashion, seasonal, core/continuity, key items, and test items. It explains the defining characteristics and typical lifespans of each product type. Retailers are advised to set target mixes of these types to meet their strategic goals for sales, margins, customer experience, and differentiation. The document provides guidance on determining initial target mixes based on a retailer

Author

api-513411115

Language

EN