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What is MM Case Study1 about?

The document discusses launching a new line of dark chocolate products under the Montreaux brand in the US. It outlines key challenges such as deciding on branding and whether to focus on taste or health. It also discusses factors for new product success like salience, communication, attraction, and ensuring the product is findable and affordable. Objectives of $115 million in annual sales and a top 25 revenue ranking by 2015 are deemed achievable given market trends and Apollo

Author

ali16091991

Language

EN