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What is Transcendent Code of Marketing Ethics about?

This document discusses the development of a single, transcendent code of ethics for marketing professionals. It begins with a literature review of research on business ethics, marketing ethics, and existing codes of ethics. It then examines the codes of three major marketing professional organizations to identify common, prominent ethical principles. By drawing on traditional ethical theories and principles from marketing ethics literature, the authors aim to generate a single code of ethics that could be

Author

Lejandra M

Language

EN