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Understanding Media Framing Theory by Rilo Pambudi is a document available to read on EtoBox.
What is Understanding Media Framing Theory about?
The document discusses media framing theory and prospect theory. Media framing highlights certain aspects of an issue to focus attention, while prospect theory suggests that gain-framed messages motivate preventative behavior and loss-framed messages motivate behavior for uncertain outcomes. Research shows that gain-framed messages are slightly more effective for prevention behaviors, while loss-framed messages can be slightly more effective for disease detection behaviors, though the effects are small. Fra
- Author
- Rilo Pambudi
- Language
- EN