Can I read The Fine Art of Success : How Learning Great Art Can Create Great Business on EtoBox?

The Fine Art of Success : How Learning Great Art Can Create Great Business by Jamie Anderson; Jörg Reckhenrich; Martin Kupp is a book available to read on EtoBox.

What is The Fine Art of Success : How Learning Great Art Can Create Great Business about?

You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.

Author

Jamie Anderson; Jörg Reckhenrich; Martin Kupp

Publisher

John Wiley & Sons, Incorporated

Published

2011

Language

EN

ISBN

9781119992530

Subjects

Business, Self Help, Marketing