About this document

Principles of Public and Customer Relations by Ignatians Santa Rosa is a document available to read on EtoBox.

The document discusses the importance of public relations for businesses. It defines public relations and explains its key functions like promoting goodwill and corporate image. It then lists 5 reasons why PR is important - it helps manage reputation, promote brand values, strengthen community relations, is opportunistic, and enhances online presence. The document also provides an overview of different types of PR like media relations and community relations.

Author

Ignatians Santa Rosa

Language

EN