About this document

Brand Management Course Outline by Syed Arslan is a document available to read on EtoBox.

This course outline provides information on a Brand Management course offered at the Superior College in Lahore, Pakistan. The 3-credit, 3 hour per week course will be offered in the 5th semester of the BBA program. The course aims to help students demonstrate an understanding of brand management, analyze brand strategies and tactics, conduct brand audits, and exhibit skills for team-based work. Assessment will include quizzes, tasks, projects, and a mid-term and final exam. Lectures will cover topics such

Author

Syed Arslan

Language

EN