About this document
Impact of Addressing in Educational Videos by Bảo Phạm is a document available to read on EtoBox.
This study investigates the impact of addressing in educational videos on learning performance, focusing on parasocial interaction. An experiment with 88 participants revealed that frontal orientation of the lecturer significantly improved retention performance, while proximity did not have a notable effect. The findings suggest that perceived parasocial interaction enhances cognitive processing and emotional engagement, thereby fostering better learning outcomes.
- Author
- Bảo Phạm
- Language
- EN