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Understanding Opinion Leaders and Innovators by Yandex Prithu is a document available to read on EtoBox.
What is Understanding Opinion Leaders and Innovators about?
The document discusses three types of consumers that are important in the diffusion of innovations: opinion leaders, market mavens, and consumer innovators. Opinion leaders informally influence others through their product knowledge and recommendations. Market mavens have broad knowledge about various products and shopping options. Consumer innovators are the first to purchase new products and tend to have greater interest in innovations, seek uniqueness, and be more open to risk.
- Author
- Yandex Prithu
- Language
- EN