About this document

CRM - Unit 4 by Mr.Sandana Samy.A BHC is a document available to read on EtoBox.

Marketing Automation (MA) is a structured approach to marketing that utilizes software, rules, and algorithms to enhance efficiency and effectiveness in marketing activities. It offers benefits such as improved customer experience, accountability for marketing expenditure, and enhanced responsiveness, while also presenting costs related to implementation, maintenance, and data protection risks. The document also discusses the integration of MA with various marketing campaigns and technologies, emphasizing t

Author

Mr.Sandana Samy.A BHC

Language

EN