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AMUL by Sanktifier is a document available to read on EtoBox.

The success of AMUL is attributed to three key factors: 1. Strong leadership under Verghese Kurien who established farmer cooperatives and the AMUL brand. 2. An effective business model that is farmer-oriented, uses latest technology, and focuses on cost leadership and product variety. 3. A robust organizational structure as a cooperative of cooperatives with three levels - village societies, district unions, and the state-level federation. This ensures scale, uniform decisions, and support for farmers

Author

Sanktifier

Language

EN