About this document
Marketing Budget Breakdown Overview by delapobl is a document available to read on EtoBox.
This document outlines a marketing budget in 3 phases - awareness, attitudinal, and behavioral - totaling $27,050. The awareness phase focuses on bus, newspaper, social media, and public TV advertising totaling $18,150. The attitudinal phase uses high school announcements, an event, and a mobile app totaling $1,850. The behavioral phase uses coupons and punch cards totaling $150 to encourage purchases.
- Author
- delapobl
- Language
- EN