Can I read The New York Times Guide to Marketing (New York Times Guides) on EtoBox?

The New York Times Guide to Marketing (New York Times Guides) by Jamie Murphy, Edward J. Forrest, Edward Forrest is a book available to read on EtoBox.

What is The New York Times Guide to Marketing (New York Times Guides) about?

Ch. 1. The Field Of Marketing -- Marketers Ponder How To Sell Soap Without The Operas -- Schools Making Easy Money By Helping Market Research -- Ch. 2. Marketing Management -- Trading On E*trade's Success -- How Coke Stumbled In Handling European Contamination Scare -- Ch. 3. The Marketing Environment -- The Race Is On In Printer-supply Aftermarket -- Microsoft Is Busy On Several Legal Fronts -- Ch. 4. Marketing Research -- Whales In The Minnesota River? -- Net Companies Look Offline For Consumer Data -- Ch. 5. Consumer Behavior -- Online Retailers Applaud Increase In Women Shoppers -- A Sales Pitch Right Under Your Nose -- Ch. 6. Market Segmentation -- As Band Of Tv Channels Grows, Niche Programs Will Boom -- E-commerce Sites Target Next Generation Of Buyers -- Ch. 7. The Marketing Mix -- Marketers Use Virtual Shopping To Gauge Product Potential -- Japanese Electronics Giants Falter In U.s. Home Computer Market -- Direct-pitch Stalwarts Reluctant To Sell Online -- Is Coupon Clicking The Next Advertising Trend? -- Ch. 8. Specializations -- Consumers Are Critical Of Online Services, Survey Finds -- Global Crisis For Coca-cola, Or A Pause That Refreshes? -- In A Web-centric Industry

Author

Jamie Murphy, Edward J. Forrest, Edward Forrest

Publisher

South-Western College Publishing

Published

1999

Language

EN

ISBN

9780324041828

Subjects

Business, Marketing, Finance