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Research Proposal Report by cceymora is a document available to read on EtoBox.

What is Research Proposal Report about?

This research proposal aims to explore the role of User-Generated Content (UGC) in influencing consumer brand preference for taxi services in Sri Lanka, specifically referencing the ABC Hotel. The study will investigate how aspects such as creator credibility, platform, and innovation affect consumer decisions regarding taxi services, addressing a significant research gap in the Sri Lankan context. The findings are expected to benefit both travelers and taxi service providers by highlighting the importance

Author

cceymora

Language

EN