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Can I read UnBranding : 100 Branding Lessons for the Age of Disruption on EtoBox?
UnBranding : 100 Branding Lessons for the Age of Disruption by Scott Stratten & Alison Stratten is a business book available to read on EtoBox.
What is UnBranding : 100 Branding Lessons for the Age of Disruption about?
<b><i>UnBranding</i> breaks through the noise of disruption.</b> <p>We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.</p> <p>With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly.</p> <p>This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.</p> <p>It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure.</p> <p><i>UnBranding</i> is about focus - it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business - because innovation is nothing but a bright and shiny new toy, unless it actually works. <i>UnBranding</i> is her
Who reads UnBranding : 100 Branding Lessons for the Age of Disruption?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Scott Stratten & Alison Stratten
- Publisher
- Wiley & Sons, Incorporated, John
- Published
- 2017
- Language
- EN
- ISBN
- 9781119417019
- Category
- business
- Subjects
- Business, Marketing, Management
- Rating
- 4.4 / 5 (51 ratings)
- Updated
- 2026-03-14