Can I read CHAID Segmentation for Marketing Profitability on EtoBox?
CHAID Segmentation for Marketing Profitability by Alex Tallo is a document available to read on EtoBox.
What is CHAID Segmentation for Marketing Profitability about?
The document analyzes a profitability analysis conducted by XYZ collections firm using CHAID segmentation. It identifies the most profitable customer segments based on variables like amount owed, past payments, and dwelling type. The resulting decision tree shows relationships between these variables and likelihood to pay. It identifies segments 2, 3, 5 as most profitable totaling 2,276 names, $4,043 collected, and a 145 index compared to total sample.
- Author
- Alex Tallo
- Language
- EN