Can I read Understanding Decision-Making Processes on EtoBox?
Understanding Decision-Making Processes by Philip Kotler is a document available to read on EtoBox.
What is Understanding Decision-Making Processes about?
This document discusses factors that affect decision making. It outlines six steps in the decision making process: construct a clear picture of what must be decided, compile requirements, collect alternatives, compare alternatives, consider what could go wrong with each, and choose an alternative. It then discusses different types of decisions like organizational vs personal, tactical vs strategic, programmed vs non-programmed, policy vs operative, and individual vs group. Finally, it outlines factors that
- Author
- Philip Kotler
- Language
- EN