About this document
Visual Merchandising by asifudaula is a document available to read on EtoBox.
This document summarizes a project report submitted to G. B. Pant University of Agriculture and Technology in partial fulfillment of a Master of Business Administration degree. The report examines the effect of visual merchandising on customer buying behavior at Big Bazaar stores in Lucknow, India. It analyzes factors like interior design, exterior design, displays, signage and their influence on customers. The results showed that visual merchandising significantly impacts customer buying behavior and impul
- Author
- asifudaula
- Language
- EN